Creator distribution for music releases
Short-form is where tracks break. Clipping campaigns get a sound into the hands of many creators at once, and you pay for the views their posts actually deliver.
Why this works for Music
Sound-led discovery
Short-form platforms surface audio as its own discovery layer — one clip that travels can carry a track much further than the post itself.
Many creators, not one
Spread across a pool rather than betting a budget on a single placement.
Clips keep working
Posts stay live after the campaign, and the sound keeps accumulating uses.
Formats that work here
Sound-led edits
The track over original or supplied footage.
Trend participation
Creators building the release into a format already moving.
Artist content
Supplied artist footage recut for short-form.
Who this fits
- Labels and distributors
- Independent artists
- Music apps and platforms
- Live events and tours
- Sync and licensing catalogues
Questions brands ask
Do you handle rights?
You supply material you have the rights to use, and the brief states what creators may do with it. Clips that step outside those terms are rejected.
Can we target a genre audience?
Campaigns can require manual approval, so you review who joins before they post.
How are views counted?
From the platform APIs, on a schedule — not self-reported by creators.
What does a campaign cost?
Set per campaign against your budget and brief; we quote rather than publish a rate.
Run a campaign in this vertical
Tell us the brief and the budget, and we will come back with a plan.
Get in touch