For Brands & Advertisers

Short-form content that turns
views into customers.

Distribute your brand across thousands of verified creators on TikTok, Instagram and YouTube — and pay only for real, API-verified views. Built for the post-ad-ban era.

Live on · TikTok · Instagram · YouTube · Pay per verified view
8,113
Creators
100%
Verified Views
0%
Platform Commission
3
Campaign Types
Real campaign clips

Content your audience actually watches

Real creator clips — one example of each campaign type: Banner + voiceover, Logo, Clipping, Music and UGC.

Verticals

Built around how your audience already watches

Every category has its own formats and its own rules. These pages go into detail.

Consumer brands

Products people buy and film themselves using.

Gaming & high-risk verticals

Categories with their own formats, audiences and compliance rules.

Tier 1 markets

What a brand in a regulated market needs

Three things that decide whether short-form creator spend survives a review by your own legal and finance teams.

Cost mechanics in full: what a campaign costs.

How it works

Live in minutes. Pay for results.

No agencies, no retainers, no upfront creator fees.

1

Launch a campaign

Set your budget, CPM and content brief. Choose platforms and the exact rules your clips must follow. Go live in minutes.

2

Creators post & AI verifies

Verified creators post branded clips on their own accounts. Our AI checks every clip against your brief — logo, on-screen text, product, sound — before it counts.

3

Pay per verified view

Views are pulled straight from platform APIs. You only spend budget on real, fraud-checked views — never screenshots or self-reporting.

Verification

Every view earns its money

Three layers stand between your budget and fake engagement.

🔗

API-verified

Every view is pulled directly via TikTok, Instagram and YouTube APIs. No screenshots, no self-reporting — just source data.

🤖

AI content check

Our AI watches each clip and confirms it matches your brief — brand shown, on-screen text, product or sound present. Off-brief clips are rejected automatically.

🚩

Fraud flagged

Suspicious growth and mismatched engagement ratios are flagged before any payout. Bot views don't get paid — you do the final approve.

Why OVERCLIP

Built for pay-per-view, not retainers

Feature
OVERCLIP
Agencies / others
Pricing
Per verified view
Retainer + fees
View verification
Platform APIs
Manual / screenshots
Content compliance
AI-checked every clip
Spot checks
Creators per campaign
Thousands
10–50
Time to launch
Minutes
Weeks
Campaign types

Three ways creators can carry your brand

Same payment model for all three — you pay per verified view, and the brief decides what creators actually make.

ClippingYou supply authorised footage — a stream, a match, an interview — and creators cut it into short videos. Best when you already have material and need reach on it.
LogoCreators place your logo into content they are already making. The lightest format to brief, and the one that scales across the most creators at once.
UGCCreators film original content with your product in it — their face, voice or hands, their account, their audience. No footage from you; the brief carries the requirements instead.

UGC is the format to pick when you have a product to show rather than footage to spread. Because creators post from their own accounts and are paid on verified views, you are buying distribution that is measured, not a batch of files whose performance nobody measured. Creators disclose it with the platform's own paid-partnership label, so the campaign stays inside platform and advertising rules. What UGC creators see on their side →

Setting up

What you decide, and what we handle

A campaign is a brief plus a set of limits. You write both; everything after that — finding creators, counting verified views, screening the numbers — runs on our side.

The briefWhat the clip should show, what it must not show, and the hooks or angles you want. This is what every submission is checked against.
PlatformsTikTok, Instagram, YouTube — any combination. Pick the feeds where your audience already is instead of buying all three by default.
Total budgetThe ceiling for the whole campaign. It is drawn down as verified views are counted, never billed up front.
Your rate per thousand viewsYou set it, so the cost of a thousand verified views is a number you chose rather than one you negotiated per creator.
Minimum payable viewsThe floor a clip has to clear before it earns anything, so budget goes to clips that actually travelled.
A cap per clipThe most any single clip can be paid for, so one outlier cannot absorb a campaign meant to spread across many creators.
End dateWhen counting stops. Clips go to review after it, and only approved ones are paid.
Creator levelThe minimum verification level a creator must hold to join, if you want the campaign restricted to more established accounts.
Background

Before you write the brief

Three pieces that explain the model in more depth than a landing page can.

Comparisons

How this compares to other platforms

Written from each platform's own published pages, with the date we last checked them on every page. Read these if you are deciding between options rather than deciding whether the model works.

FAQ

Questions brands ask

What exactly am I paying for?

Real, API-verified views on creator posts featuring your brand. No upfront creator fees — budget is only spent as verified views come in, capped at the CPM you set.

How do you stop fake views?

Views come straight from platform APIs, and the count on each clip is refreshed over time. Suspicious spikes and mismatched engagement are flagged automatically, and clips that don't match your brief are rejected by our AI before they ever count.

Do I control which content goes out?

Yes. You write the brief and rules; our AI enforces them per clip, and you can approve or reject anything in your dashboard.

Which platforms are supported?

TikTok, Instagram and YouTube — the short-form formats that drive organic reach today.

How fast can I go live?

Minutes. Set budget, CPM, platforms and brief — creators start posting right away.

What happens to budget I don't spend?

Nothing is drawn from it. Budget moves only as verified views are counted against your campaign, so a campaign that under-delivers costs you less rather than billing the full amount anyway. That is the structural difference from a retainer: there is no fee that exists whether or not anything was watched.

Who are the creators posting my brand?

Independent short-form creators who have verified ownership of the accounts they post from — either through TikTok's own sign-in or a one-time code in their profile. They post to their own audiences, which is why the content reads as native rather than as an ad someone was paid a flat fee to publish.

Can I run a campaign outside Tier 1 markets?

Yes. Creators join from anywhere, and campaigns are not gated by country on either side. If your product is regional, say so in the brief and the campaign can be scoped to the audiences and languages that matter to you.

How is this different from influencer marketing?

You are buying distribution measured in verified views rather than buying a named creator's time. There is no negotiated fee per post and no guesswork about whether a placement delivered — the view count is the invoice.

Launch your campaign

Tell us about your brand and budget — we'll get you live fast.

✅

Thanks — we're on it

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