Get paid per view for
the UGC you create
Film original short videos for a brand, post them on your own TikTok, Instagram or YouTube account, and earn on every view the platform verifies.
How UGC campaigns work
A brand funds a campaign and writes a brief describing the product and what it wants shown. You film the video yourself — it is your idea, your face or hands, your account — and the campaign pays for the views it delivers.
- Pick a UGC campaign. The rate per thousand verified views, the view count a video has to clear before it earns, and the brief are all on the campaign page before you join.
- Film your own video. No supplied footage to cut — you shoot original content with the product in it, following what the brief asks for.
- Post it from your account with the platform's paid-partnership label on, then add the link to the campaign.
- View counts come from the platform APIs and refresh until the campaign ends, then the video goes to review and the approved payout lands in your balance.
What a UGC brief asks for
What has to be visible
The product, and sometimes a specific feature or moment. A brief says whether it needs a face, hands, a screen recording or a voice-over — before you film, not after.
What it must not contain
Claims the brand cannot stand behind, competitor products, or anything the platform would strike. This part is as specific as the rest, and it is what most rejections come down to.
How it must be labelled
Paid-partnership disclosure on the post, every time. It is a platform rule and an advertising rule, and an unlabelled post can be removed — which costs you the views you were going to be paid for.
How UGC differs from clipping
Both are paid per verified view on this platform and both post from your own account. What changes is where the footage comes from and what the brief is judging.
Clipping: you cut supplied footage
The brand provides authorised source material — a stream, a match, an interview — and your work is the edit: the hook, the pacing, the cut that travels.
UGC: you film it yourself
There is no source material. You create the video, so the brief is about what you show and say rather than which part of a clip you chose.
The terms are the same
Per verified view, no follower minimum, zero platform commission, withdrawals from $25. You can run both kinds of campaign from the same account.
Not sure which suits you? The clipping side is explained here, with the same level of detail.
How your views are verified
Nobody types a view count into this platform. Not you, not the brand. Every number comes from the platform that served the video.
The account is proven first
Before a video can earn, the account it was posted from has to be verified as yours — through TikTok's own sign-in, or a one-time code in your profile.
Counts come from the platform
Views are pulled from TikTok, Instagram and YouTube through their own APIs and refreshed while the campaign runs. There is no number to self-report.
Manipulated metrics are held back
Videos whose numbers do not behave like real reach are flagged and held out of payout. A rejection always comes with the reason attached.
Getting paid
- Views build while the campaign is live. Your balance updates as the count on your video moves.
- The campaign ends and videos go to review. Each one is checked against the brief it was submitted to.
- Approved payouts land in your balance. The platform commission is zero, so nothing is skimmed on the way.
- Withdraw once you reach $25. There is no waiting period stacked on top before a first cash-out.
Questions UGC creators ask
Do I need to show my face?
Not always. Plenty of briefs ask for hands, a screen, or a voice-over with the product in frame. Each campaign says what it needs, and if a brief requires a face it says so before you join, not after you have filmed.
Do I need followers?
No. There is no follower minimum. Campaigns pay on verified views, so a video that travels earns the same from a new account as from an established one. What is judged is the video against the brief.
Who owns the video?
You do. It is posted from your own account and stays yours — nothing in the Terms signs it over to OVERCLIP or to the brand. What the brand pays for is the verified views your post delivers. If a campaign wants to reuse your video beyond your own post, that has to be agreed in the brief.
How is this different from a flat-fee UGC deal?
A flat fee pays you once for delivering a file, and what happens to it afterwards is the brand's problem. Here you post the video yourself and earn on the views it actually gets, for as long as the campaign runs. A video that keeps travelling keeps earning; one that does not, does not.
Do I need to mark it as an ad?
Yes. Use the platform's own paid-partnership label — TikTok's Branded Content toggle, Instagram's Paid Partnership label, YouTube's paid promotion disclosure. It is required by the platforms and by advertising rules in most markets, and a clip without it can be taken down, which costs you the views.
How long should the video be?
The brief says. Most campaigns are built around what performs in the feed they target rather than a fixed length, so read the brief before filming — a video that misses a stated requirement is rejected with the reason attached.
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