Brand deals: per view or flat fee?
Quick answer. A flat fee pays you for the post. Per view pays you for the result. Which is better depends on one thing: whether your next post will beat your median, and nobody knows that in advance — which is exactly why both models exist. The flat fee transfers the risk to the brand and they price that transfer in. Per view leaves the risk with you and does not.
What you are really choosing between
A brand offering a flat fee is buying certainty. They know their cost before anything is posted, so they will set that fee against the downside case, not the upside. A brand paying per thousand verified views has no cost certainty, so they do not need to discount for it.
That is the whole trade, and it means the comparison is not “which pays more”. It is “at what view count do they cross”.
Find your crossover
Take the flat fee you are offered and the per-thousand rate the campaign publishes. Divide the fee by the rate, multiply by a thousand, and you have the view count where the two pay the same.
A $200 flat fee against a $2 per thousand rate crosses at 100,000 views. Below that the flat fee wins; above it, per view does, and it keeps going up while the flat fee does not.
Now compare that number against your own last ten posts — not your best one. If your median sits well under the crossover, take the fee. If your median is above it, the fee is the brand buying your upside cheaply.
Where per view wins harder than the arithmetic suggests
There is no ceiling. A clip that unexpectedly runs keeps earning until the campaign's cap. A flat fee stops the moment you are paid, however far the post travels.
Nobody is judging your rate card. Negotiating a flat fee means persuading a brand your audience is worth a number, which small accounts routinely lose. Per view there is nothing to negotiate: the rate is published before you join and is the same for everyone on that campaign.
It scales with volume. If you post often, several clips at a modest rate beat one negotiated fee, and the second clip takes no second negotiation.
Where a flat fee genuinely wins
Work with real production cost. If a brief wants a scripted shoot, props and two days, per-view pricing can pay less than the clip cost to make. A fee covers the production regardless of outcome.
Volatile reach. If your posts swing between 2,000 and 400,000 views, a fee is the predictable half of your income and there is nothing wrong with wanting one.
Exclusivity and usage rights. Those are not view-based goods. If a brand wants to run your video as an ad or stop you working with a competitor, that is a fee conversation, and it should be priced separately from any per-view deal.
The detail that decides it in practice
Read the payable threshold before you compare anything. A per-view campaign that does not count views below, say, its minimum is not paying your median — it is paying the part of your median above that line. On OVERCLIP each campaign publishes that threshold and any cap on a single submission before anyone joins, so the arithmetic above can be done honestly rather than hopefully.
What we do not do is price anything by audience country. No audience geography is collected here, so no rate depends on it.
Read next: getting brand deals with a small audience, or how per-view campaigns work here.