Creator campaigns for beauty and skincare brands
Beauty creative burns out faster than almost anything else in a feed, which is why beauty brands need a constant supply of footage rather than one polished asset. You pay per thousand verified views, so the cost follows what the clips actually delivered.
Why this works for Beauty & skincare
Texture is the proof
Close-up application footage read at phone size is what persuades in this category, and it is exactly what a studio advert does not look like.
Volume beats polish
A dozen honest clips outperform one expensive one, because the format people trust is somebody's bathroom shelf, not a set.
Claims stay inside the brief
You write the wording; a creator saying more than the brief allows is rejected at review rather than published and argued about.
Formats that work here
Application in real time
The product used on camera, close enough that the texture reads.
Routine placement
The product slotted into a routine the creator already films.
Before and after
Only where the brief can support the claim being made.
Who this fits
- Independent skincare lines
- A single hero SKU
- Retailers entering a new market
- Haircare and body
- Fragrance and cosmetics
Questions brands ask
Can creators make results claims?
Only what your brief authorises. Beauty briefs usually restrict claims about results, and the AI check plus manual review are there to catch a clip that went further than the brief allowed.
Do we ship product to creators?
That is set per campaign. Some brands ship, some run campaigns where creators already own the product; the brief states which before anyone applies.
Is AI-made content allowed in beauty?
Only if you opt in, and never as a fabricated testimonial. A generated person describing how a cream felt is refused on every campaign here.
Who makes this content
The creators who film in this category have a page of their own, with what their briefs usually ask for and the rules that apply to them: beauty UGC creators. Campaigns are open to anyone who qualifies, so the page is a description of the pool rather than a roster.
Before you brief one
Three things worth reading first, whichever vertical you are in. How to write a brief that gets usable clips is the one that changes the outcome most — almost every rejected clip is something the brief never said. What to measure covers which numbers answer which question, and how fake views are spotted explains what is checked before anything is paid for.
More on the commercial side: what moves the rate you pay · how this differs from influencer marketing · all brand guides · what a campaign costs · how we compare with other platforms.
Run a campaign in this vertical
Tell us the brief and the budget, and we will come back with a plan.
Get in touch