Clip campaigns for streamers, podcasters and YouTubers
You already produce more footage than you can cut. A clipping campaign pays other people to find the moments and post them from their own accounts, and you pay per thousand verified views rather than hiring an editor.
Why this works for Streamers & podcasters
Your archive is the budget
A back catalogue of streams or episodes is raw material that costs nothing more to use and is currently doing nothing.
Reach outside your own feed
Clips posted from other accounts reach audiences your own channel does not, which is the entire point — your own clips channel reaches your own audience again.
Pay for the ones that worked
Per-view pricing means a clip nobody watched costs you almost nothing, and the one that travelled is the one you paid for.
Formats that work here
Stream highlights
The moment, cut tight, with the context a stranger needs.
Podcast cuts
One argument or one story per clip, captioned.
Long-form repackaged
A YouTube segment reshaped for vertical.
Who this fits
- Twitch and Kick streamers
- Podcast networks
- YouTube channels
- Creator-led media brands
- Talent agencies
Questions brands ask
Do clippers need my permission to use the footage?
You supply the footage and the brief states what may be done with it. That is exactly what a campaign is: authorised material plus rules.
Can I require my channel to be credited?
Yes. Put it in the brief — a required on-screen handle or caption mention can be verified automatically before a clip counts.
Will clips cannibalise my own channel?
Clips sit on other accounts and point back at you. The failure mode worth planning for is the opposite: clips with no attribution, which the brief should prevent.
Who makes this content
The creators who film in this category have a page of their own, with what their briefs usually ask for and the rules that apply to them: how clippers work. Campaigns are open to anyone who qualifies, so the page is a description of the pool rather than a roster.
Before you brief one
Three things worth reading first, whichever vertical you are in. How to write a brief that gets usable clips is the one that changes the outcome most — almost every rejected clip is something the brief never said. What to measure covers which numbers answer which question, and how fake views are spotted explains what is checked before anything is paid for.
More on the commercial side: what moves the rate you pay · how this differs from influencer marketing · all brand guides · what a campaign costs · how we compare with other platforms.
Run a campaign in this vertical
Tell us the brief and the budget, and we will come back with a plan.
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