Creator campaigns for ecommerce and DTC brands
One product, many creators, paid per thousand verified views. Ecommerce campaigns here work best pushing a single hero SKU rather than a catalogue, because a clip has about one second to establish what the thing is.
Why this works for Ecommerce & DTC
One SKU, many angles
Twelve creators find twelve openings for the same product, which is creative testing without a creative budget.
No retainer, no minimum spend tier
You set a budget and a rate per thousand views. There is no agency fee layered on top and no monthly commitment.
Footage you can see before you pay
Clips are reviewed against the brief, and you pay on verified views rather than on delivery of a file.
Formats that work here
Unboxing
First contact with the packaging and the product.
In use
The product doing its job, filmed where it is used.
Comparison
Against the thing the buyer is currently putting up with.
Who this fits
- DTC brands with one hero product
- Marketplace sellers
- Subscription boxes
- Home and kitchen
- Accessories and gadgets
Questions brands ask
Can we use the clips in our own ads?
That is a usage-rights question and it is not covered by a per-view campaign by default. If you want ad usage, say so in the brief so creators agree to it upfront.
Do creators keep the product?
Set it in the brief. Most ecommerce campaigns ship the product and let the creator keep it; that is a material connection and the creator must disclose it either way.
What about seasonal launches?
Campaigns run until the budget is spent, so a launch window is a budget decision rather than a date you have to hit.
Who makes this content
The creators who film in this category have a page of their own, with what their briefs usually ask for and the rules that apply to them: UGC creators by category. Campaigns are open to anyone who qualifies, so the page is a description of the pool rather than a roster.
Before you brief one
Three things worth reading first, whichever vertical you are in. How to write a brief that gets usable clips is the one that changes the outcome most — almost every rejected clip is something the brief never said. What to measure covers which numbers answer which question, and how fake views are spotted explains what is checked before anything is paid for.
More on the commercial side: what moves the rate you pay · how this differs from influencer marketing · all brand guides · what a campaign costs · how we compare with other platforms.
Run a campaign in this vertical
Tell us the brief and the budget, and we will come back with a plan.
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