Short-form distribution for iGaming brands
Operators live or die on cost per real player. Clipping campaigns put your brand in front of audiences that already follow odds, predictions and match outcomes — and you pay only for views the platforms themselves confirm.
Why this works for iGaming
Views you can audit
Metrics are pulled from TikTok, Instagram and YouTube APIs. Creators cannot type a number in, so what you are billed for is what the platform counted.
Fraud screening built in
Every clip is checked for the patterns that signal inflated views before a payout is approved — the failure mode that costs iGaming buyers the most.
Audiences that already predict
Sports events, esports, match outcomes and prediction-led content sit closest to how an iGaming audience already thinks.
Formats that work here
Event-led clips
Match-ups, odds moves and outcomes, with your brand in frame.
Screen walk-throughs
Placing a bet or using the product, shown end to end.
Reaction content
Creator commentary on results as they land.
Who this fits
- Sports betting
- Esports and CS2 audiences
- Prediction markets
- Casino and slots content
- Odds and tipster channels
Questions brands ask
Do you work with regulated operators?
Yes. Campaign briefs carry your compliance requirements, and clips that ignore them are rejected before any payout is made.
How is view fraud handled?
Clips are screened for velocity spikes, dead engagement and other manipulation signatures. A flagged clip goes to manual review instead of straight to payout.
What does a campaign cost?
You set the budget and the rate per thousand verified views yourself. Rates depend on the vertical, the brief and the creator pool, so we quote per campaign rather than publishing a number.
What happens when the budget runs out?
The clips stay live on the creators' accounts and keep collecting views — the reach does not stop the moment the spend does.
Who makes this content
The creators who film in this category have a page of their own, with what their briefs usually ask for and the rules that apply to them: open clipping campaigns. Campaigns are open to anyone who qualifies, so the page is a description of the pool rather than a roster.
Before you brief one
Three things worth reading first, whichever vertical you are in. How to write a brief that gets usable clips is the one that changes the outcome most — almost every rejected clip is something the brief never said. What to measure covers which numbers answer which question, and how fake views are spotted explains what is checked before anything is paid for.
More on the commercial side: what moves the rate you pay · how this differs from influencer marketing · all brand guides · what a campaign costs · how we compare with other platforms.
Run a campaign in this vertical
Tell us the brief and the budget, and we will come back with a plan.
Get in touch