Making the video
Quick answer. The part that decides whether anyone watches. Openings that earn the next three seconds, how to shoot without appearing on camera, and why the equipment you already own is almost certainly enough.
5 guides in this topic
AI Video Tools for UGC: Which Kinds Are Worth Learning
The categories of AI tool that matter for brand video, what each is actually good at, and the disclosure each one creates.
How to Write a UGC Hook That Stops the Scroll
A hook is not a clever line — it is the first thing the viewer sees. What one has to do in three seconds, and four ways people break theirs.
UGC Hook Formulas: 12 Openings That Work
Twelve opening shapes for UGC videos, what each is good for, and the lazy version of each that reads as an advert.
How to Film Faceless UGC: Hands, Voice, Screen
The craft of UGC without appearing on camera: lighting hands, recording voiceover separately, and making a screen recording legible in the feed.
UGC Equipment: The Phone-Only Setup
What you actually need to film UGC, what to buy only after ten videos, and the three purchases that fix real problems.
The opening is most of it
A video that nobody finishes earns nothing, and the retention graph almost always falls in the first seconds rather than in the middle. That makes the hook the highest-leverage thing you can work on, and the cheapest to change: re-shooting four seconds costs nothing.
You probably do not need a face
A large share of briefs are satisfied by hands, a screen, a product and a voice, and some brands prefer it — footage without a person in it stays usable for longer and is not tied to one individual. Where a face is required, the brief says so before you film.
Equipment is the wrong thing to fix
The complaints that sound like gear problems are usually light, room acoustics or distance from the subject, all of which are free to fix. Gear is genuinely the problem when you can name the specific failure — grainy after dark, an echo in every take — and not before.
Other topics
What it pays · Starting out · Rules and proof · Running a campaign · Which route to take
Or see every guide. The figures behind all of them are on OVERCLIP at a glance.
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