Per-view brand deals for Australian creators
Quick answer. You join campaigns paid per thousand verified views rather than a flat fee. Section 2.7 of the AANA Code of Ethics requires advertising to be clearly distinguishable as advertising, and Ad Standards applies that to social posts including temporary content such as stories.
Who is answerable in Australia
Australia differs from the UK here, and it is worth knowing which way. Ad Standards says the Code was written for businesses and it does not make formal findings against influencers — where a relationship is not disclosed, the business may be found in breach. Sources disagree on how far a positive obligation now sits with the influencer as well, and an October 2025 AANA consultation paper describes amendments pointing that way. Treat the duty as yours in practice.
Wording that counts as a disclosure
The Practice Note gives «#ad», «Advert», «Branded Content», «Paid Partnership» and «Paid Promotion» as examples that work. «#sp», «gifted», «Collab» and naming the brand alone may not be enough.
Where the label has to sit
Clearly distinguishable at a glance, including in stories and other temporary formats. The ACCC's own sweep of influencer testimonials found disclosures buried in long captions or lost among hashtags to be a common failing. One hard limit: the Therapeutic Goods Advertising Code prohibits paid influencer testimonials about therapeutic goods altogether.
This is on top of the platform’s own paid-partnership control, not instead of it — where that setting lives on each platform. Read from Ad Standards, under the AANA Code on 2026-10-26: Ad Standards, Influencer marketing: a guide to disclosing ad content · ACCC, findings of the internet sweep of testimonials. Rules change; check the date against today before relying on the detail, and check the regulator if it is old.
What else applies in Australia
Temporary formats are the Australian sticking point. Ad Standards applies section 2.7 to stories and other content that disappears, where creators most often skip the label on the grounds that it is not a real post. The ACCC's sweep of influencer testimonials found the common failure to be disclosures buried in long captions or lost among hashtags rather than missing altogether. And one category is closed outright regardless of labelling: the Therapeutic Goods Advertising Code prohibits paid influencer testimonials about therapeutic goods.
Questions from Australia
Do stories need a disclosure in Australia?
Yes. Ad Standards applies the distinguishable-advertising rule to social posts including temporary content such as stories.
If Ad Standards rules against the business, am I in the clear?
Formally Ad Standards does not make findings against influencers, and the business may be the one found in breach. But sources differ on how far a positive obligation now sits with the creator, and a 2025 AANA consultation paper describes amendments pointing that way. Treat the duty as yours.
Can I do a paid post about a supplement or medical product?
Not as a paid testimonial. The Therapeutic Goods Advertising Code prohibits paid influencer testimonials about therapeutic goods.
Payouts and deadlines
Balances are in USD wherever you are, the commission is 0%, and withdrawals start at $25. Payouts go by crypto (USDT, BTC or ETH). Campaign dates are kept in UTC, so a deadline falls at the same instant everywhere — work out what that is in your own time instead of assuming it means local midnight.
Nothing here is restricted by country, on either side. We hold no audience geography at all, so no campaign is priced or targeted on it.
Also here
Other markets: United States · United Kingdom · Canada.
UGC campaigns for creators in Australia · per view or flat fee · open clipping campaigns.