Per-view brand deals for UK creators
Quick answer. You join campaigns paid per thousand verified views instead of a flat fee, posting from your own account. Two regimes apply: the CAP Code, where a post counts as an ad when a brand both pays and has control over the content, and consumer protection law enforced by the CMA, which covers paid-for content more broadly.
Who is answerable in the UK
When the ASA upholds a complaint about an undisclosed advertorial it names both the brand and the influencer in the ruling. That is the practical difference from some other markets: the finding is public and it has your name on it.
Wording that counts as a disclosure
The ASA and CMA strongly advise «Ad» or «#ad». Labels they treat as risky or insufficient: «Sponsored content», «Spon», «#sp», «In association with», «Gifted», «Supported by» and simply naming the brand.
Where the label has to sit
Upfront, prominent, and visible before anyone clicks or starts watching — on every device, so check how the post renders on desktop, mobile and in-app. Buried in a hashtag block or behind «see more» is not enough. A line in your bio saying you work with a brand does not cover the individual posts, and a discount code is not a disclosure: the ASA's own research found most people did not read one as advertising.
This is on top of the platform’s own paid-partnership control, not instead of it — where that setting lives on each platform. Read from the ASA and the CMA on 2026-10-26: ASA, Recognising ads: social media and influencer marketing · ASA, Labelling of influencer advertising. Rules change; check the date against today before relying on the detail, and check the regulator if it is old.
What else applies in the UK
The two regimes do not cover the same ground, and the difference catches people out. The CAP Code treats a post as an ad only where the brand both paid or incentivised you and had some control over the content — so a genuinely free choice to post about something you bought is not a CAP Code ad. Consumer protection law, which the CMA enforces, is broader: content must be obviously identifiable as advertising wherever you received a payment or incentive, or have a personal or commercial connection to the brand. Assuming the narrower test is the only one is the common mistake.
Questions from the UK
Is «Sponsored» acceptable in the UK?
It is weaker than the ASA and CMA want. They strongly advise 'Ad' or '#ad'. 'Sponsored content', 'Spon', '#sp', 'In association with' and 'Gifted' are all treated as risky or insufficient.
Does saying I am a brand ambassador in my bio cover my posts?
No. The ASA is explicit that a statement in the bio is not sufficient on its own and the individual posts must still make clear when they are advertising.
Is a discount code a disclosure?
No. The ASA's own research found most people did not recognise a discount code as a sign that content was advertising.
Payouts and deadlines
Balances are in USD wherever you are, the commission is 0%, and withdrawals start at $25. Payouts go by crypto (USDT, BTC or ETH). Campaign dates are kept in UTC, so a deadline falls at the same instant everywhere — work out what that is in your own time instead of assuming it means local midnight.
Nothing here is restricted by country, on either side. We hold no audience geography at all, so no campaign is priced or targeted on it.
Also here
Other markets: United States · Canada · Australia.
UGC campaigns for creators in the UK · per view or flat fee · open clipping campaigns.