Per-view brand deals for Canadian creators
Quick answer. You join campaigns paid per thousand verified views rather than a flat fee. The Competition Act's deceptive marketing provisions apply to anyone promoting a product, service or business interest, which includes you, and the Competition Bureau expects material connections to be disclosed plainly.
Who is answerable in Canada
The Bureau applies the Act to the person promoting, and brands can also be liable for posts made on their behalf. Civil penalties are not nominal: up to the greater of $10 million or three times the benefit derived, and higher for repeat conduct. The Bureau has written to close to a hundred brands and agencies about influencer compliance.
Wording that counts as a disclosure
Plain language that says it is advertising. The Bureau flags vague labels such as «Partner» and «Ambassador» as problematic, and says tagging the brand, posting a discount code or adding an affiliate link is unlikely to be enough on its own.
Where the label has to sit
Prominent and visible without anyone having to expand the post, and repeated on every platform you post it to — a disclosure on one does not travel to the others. A material connection includes payment, free product, discounts, a paid trip, and personal or family ties.
This is on top of the platform’s own paid-partnership control, not instead of it — where that setting lives on each platform. Read from the Competition Bureau on 2026-10-26: Competition Bureau, Influencer marketing and the Competition Act · Competition Bureau, Deceptive Marketing Practices Digest, volume 4. Rules change; check the date against today before relying on the detail, and check the regulator if it is old.
What else applies in Canada
The requirement that a disclosure be repeated on each platform is the one that costs Canadian creators most often. A clip cross-posted from TikTok to Reels and Shorts needs the disclosure on each of them: it does not travel with the file. The Bureau also reads «material connection» widely — payment, free product, a discount, a paid trip, and personal or family ties all qualify — and expects opinions in a review to reflect genuine experience, with performance claims backed by adequate testing before you repeat them.
Questions from Canada
Is tagging the brand enough in Canada?
No. The Competition Bureau says tagging the brand, posting a discount code or adding an affiliate link is unlikely to be enough on its own.
Are «Partner» and «Ambassador» acceptable labels?
The Bureau flags both as problematic. Use plain language that says the content is advertising.
Does the disclosure have to be visible before expanding the post?
Yes. The Bureau expects disclosures to be prominent and visible without anyone having to expand the post to find them.
Payouts and deadlines
Balances are in USD wherever you are, the commission is 0%, and withdrawals start at $25. Payouts go by crypto (USDT, BTC or ETH). Campaign dates are kept in UTC, so a deadline falls at the same instant everywhere — work out what that is in your own time instead of assuming it means local midnight.
Nothing here is restricted by country, on either side. We hold no audience geography at all, so no campaign is priced or targeted on it.
Also here
Other markets: United States · United Kingdom · Australia.
UGC campaigns for creators in Canada · per view or flat fee · open clipping campaigns.